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Every passing year brings new obstacles, hassles and competition in website SEO ranking. To the first-timer, it can be a scary world, filled with complicated jargon. Read on below to understand how exactly website speed can impact your website SEO ranking in 2020.

The SEO ranking of your website depends upon many factors, such as keywords, SEO backlinks and 200 other stuff. One of the factors that have recently been announced is the speed of your website. At 88gravity, a digital marketing agency in Gurgaon, our experts are constantly staying up to date about the information released by Google.


What do we mean by “website speed?

In the cut-throat race to get to the top, Google looks at how fast your page loads when it pops up on the list of search engine results. The faster a loading page, the higher the chance of it being ranked upwards. On the other hand, slower loading pages will slide further down the list. Slow loading causes page abandonment by customers. A majority of web users abandon a website that doesn’t load in a few seconds. This is a major problem, but our SEO company in Gurgaon has compiled the ins and outs that you need to know.


Firstly, how do you check whether your website speed is slower than Google’s standards?

It seems like such a complicated thing, but it is actually quite simple. Along with strong internet connectivity, there are tools you can use to determine the true speed of your website. 88gravity’s team, one of the best digital marketing agencies in Gurgaon recommends Google’s very own Pagespeed Insights. This tool provides a detailed analysis by itself from your URL. Also, it provides recommendations on how to improve speed.

Let’s assume your website is slow, hence low-ranked. You might have a responsive website for a solid product and excellent customer service. How can your website be ranked low purely based on speed? This is because Google’s VP Marissa Mayer did an extensive experiment to find out that even a delay of 2-3 seconds impacts to traffic and lead conversions.


Here are the following ways that you can increase the loading speed of your website, courtesy of experts at 88gravity, an SEO company in Gurgaon.

1. Optimize and Compress Images: Images with a large size can take up a lot of speed for the loading of a website. Thus, to ensure reduced loading time, you can use proper tools to compress an image. Proper optimisation will not lead to a reduction in the quality of an image.

2. Adjust the Website Code: Web developers need to keep in mind that overlapping code will increase the loading time. This unnecessary code needs to be identified and removed.

3. Enable Caching – ‘Cache’ is website data stored in a desktop or mobile that allows the site to be opened at a higher speed the next time around.

4. Content Delivery Network – This tool identifies the server closest to the end-user, hence the data can be fetched in the fastest way. Hence, the end-user is connected to the nearest host server. If the server is situated far off, it tends to decrease the loading time.


Another suggestion by our trusted digital marketing agency in Gurgaon – 88gravity : Check on both desktop and mobile websites!


Both platforms will give different perspectives on what your website lacks. If you periodically keep in touch with the page speed optimisation, your website should be good to go!

These tips from the leading SEO company in Gurgaon, 88gravity, will leave your website screaming past the competition!


Source URL: https://88gravity.com/how-website-speed-impacts-seo-ranking-in-2020/

New developments in machine learning and algorithms have made advertisements more personalised than ever. Gone are the days of newspaper and radio advertisements. Google has enabled businesses and brands with the technology to target audiences that are specifically looking for their product. Our experts at 88gravity, a leading Google Ads agency, shed their insight on this enticing new feature.


How has Google changed the Search Platform?

The feature, Discover, was introduced by Google to provide a new way of searching. Instead of the simple search bar that requires a specific input, they introduced & Discover, which had three fundamental shifts in search behaviour.


Firstly, users wouldn’t have to rely on the input of queries to see results. Based on previous searches, the Discover feed would automatically suggest similar things based on its machine learning algorithms. Thus, Google successfully shifted from answers to the whole journey. A second major feature was the introduction of visually appealing information, instead of mere text from the search bar. Alongside, the toggle option of &

more/less was introduced, letting users remove/add content that appeals to them using machine learning to further tailor the feed as per tastes and specifications.


This amazing new platform is a boon for advertisers. It provides a large, new pool of potential prospects for them to target.


What are Google Discovery Ads?

Google Discovery ads are visual ads that appear in multiple Google feed environments such as the Discover platform, home feed of Gmail and YouTube. The advertisements are based on user activity on videos watched, map searches, past site visitation, and app downloads. Google uses these same inputs to conduct its In-Market audience targeting.


Google Discovery Ads have changed the focus for advertisers from targeting searches/intent to an audience first method. The activity from multiple platforms such as YouTube, Gmail and Discover are clubbed together to find ads, which was previously done on social networks. Thus, targeting is done by utilizing the behavioural buckets of information in their display campaigns.


Reasons to Use Google Discovery Ads

88gravity is a foremost Google Ads agency that caters to businesses in all niches. Our capable and skilled team of digital marketers suggest using Google Discovery Ads for many reasons. We’ve listed some of them down for you for the most hassle-free read.


1. Machine learning algorithms gives the most optimized Google Discovery ads

When advertisers go to set up Discovery ads, they are faced with many attractive options to pull in customers. It can be a combination of images, logo, headlines, URL landing pages and description. From there, Google will use machine learning to serve the best combinations of your input data to your prospects. This process of automation not only gives you the best number of prospects but saves a load of time. The algorithms are also designed to increase the click-through rate (CTR) of your ad campaign. This opportunity by Google Discovery Ads is advantageous to advertisers. Google’s algorithm maintains the privacy standards, all while showing the most click-worthy ads that are creative and messaging.


2. Google Discovery Ads create an immersive experience for prospective customers

With different categories like Shopping, Display and more, the advertiser can show appealing images that tell visual stories in their advertisements. As a Google Ads agency, we can vouch for the efficiency of this tactic. Customers are pulled in this interactive experience. With the help of tangible images about product/service, the lead conversion ratio of prospects is increased dramatically. Google takes the help of data to pull, engage and convert the leads into customers for you. You have the option of adding images, logos, up to five headlines and descriptions in the visual sphere.


3. Google Discovery ads & reach is even further than the Discover platform

Google has made one thing clear; the 800 million global users of Discover will have access to Discovery ads. This untapped potential is a piece of heaven for advertisers looking to expand their reach. This is because Google has extended the advertising feature beyond Discover platform. The Google Discovery ads are seen in Gmail’s social and promotions tabs and YouTube’s mobile home feed. Imagine the possible pool of prospects that you’ll be able to reach with this multi-channel targeting!


Read More: - Search Engine Optimization In Gurgaon


4. With Discovery Campaigns, Google provides Advanced Audience Targeting

To run a Google Discovery Ad, you’ll need to create a Discovery campaign. It’s no reason to fret, Google has made the layout pretty user friendly. After selecting your campaign type – there is plenty of options – you just need to add the creative inputs. The optimization and delivery across the multiple channels are all taken care of by Google.


Doesn’t Google Discovery Ads look remarkable? The mere opportunity that Google gives to advertisers worldwide to tell visual stories to fuel brand awareness is phenomenal. Even after an ad is run, our experts at Google ads agency, 88gravity, always recommend follow-ups. We measure the performance of a campaign across device platforms. Based on the data, we make minor tweaks to further optimize advertisements for maximum conversion results.


As the leading Google Ads agency, we are ready to kick off this hyper-tailored campaign for your brand or business. Whether you’re familiar with cross-platform advertising or a newbie, this is an 88gravity promise – your goals will be accomplished.


Source URL: https://88gravity.com/what-is-google-discovery-ads-and-why-should-we-use/