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New developments in machine learning and algorithms have
made advertisements more personalised than ever. Gone are the days of newspaper
and radio advertisements. Google has enabled businesses and brands with the
technology to target audiences that are specifically looking for their product.
Our experts at 88gravity, a leading Google Ads agency, shed their insight on
this enticing new feature.
The feature, Discover, was introduced by Google to provide a
new way of searching. Instead of the simple search bar that requires a specific
input, they introduced & Discover, which had three fundamental shifts in
search behaviour.
Firstly, users wouldn’t have to rely on the input of queries
to see results. Based on previous searches, the Discover feed would
automatically suggest similar things based on its machine learning algorithms.
Thus, Google successfully shifted from answers to the whole journey. A second
major feature was the introduction of visually appealing information, instead
of mere text from the search bar. Alongside, the toggle option of &
more/less was introduced, letting users remove/add content
that appeals to them using machine learning to further tailor the feed as per
tastes and specifications.
This amazing new platform is a boon for advertisers. It
provides a large, new pool of potential prospects for them to target.
Google Discovery ads are visual ads that appear in multiple
Google feed environments such as the Discover platform, home feed of Gmail and
YouTube. The advertisements are based on user activity on videos watched, map
searches, past site visitation, and app downloads. Google uses these same
inputs to conduct its In-Market audience targeting.
Google Discovery Ads have changed the focus for advertisers
from targeting searches/intent to an audience first method. The activity from
multiple platforms such as YouTube, Gmail and Discover are clubbed together to
find ads, which was previously done on social networks. Thus, targeting is done
by utilizing the behavioural buckets of information in their display campaigns.
88gravity is a foremost Google Ads agency
that caters to businesses in all niches. Our capable and skilled team of
digital marketers suggest using Google Discovery Ads for many reasons. We’ve
listed some of them down for you for the most hassle-free read.
When advertisers go to set up Discovery ads, they are faced
with many attractive options to pull in customers. It can be a combination of
images, logo, headlines, URL landing pages and description. From there, Google
will use machine learning to serve the best combinations of your input data to
your prospects. This process of automation not only gives you the best number
of prospects but saves a load of time. The algorithms are also designed to
increase the click-through rate (CTR) of your ad campaign. This opportunity by
Google Discovery Ads is advantageous to advertisers. Google’s algorithm
maintains the privacy standards, all while showing the most click-worthy ads that
are creative and messaging.
With different categories like Shopping, Display and more,
the advertiser can show appealing images that tell visual stories in their
advertisements. As a Google Ads agency, we can vouch for the efficiency of this
tactic. Customers are pulled in this interactive experience. With the help of
tangible images about product/service, the lead conversion ratio of prospects
is increased dramatically. Google takes the help of data to pull, engage and
convert the leads into customers for you. You have the option of adding images,
logos, up to five headlines and descriptions in the visual sphere.
Google has made one thing clear; the 800 million global
users of Discover will have access to Discovery ads. This untapped potential is
a piece of heaven for advertisers looking to expand their reach. This is
because Google has extended the advertising feature beyond Discover platform.
The Google Discovery ads are seen in Gmail’s social and promotions tabs and
YouTube’s mobile home feed. Imagine the possible pool of prospects that you’ll
be able to reach with this multi-channel targeting!
Read More: - seo companies in gurgaon
To run a Google Discovery Ad, you’ll need to create a Discovery
campaign. It’s no reason to fret, Google has made the layout pretty user
friendly. After selecting your campaign type – there is plenty of options – you
just need to add the creative inputs. The optimization and delivery across the
multiple channels are all taken care of by Google.
Doesn’t Google Discovery Ads look remarkable? The mere
opportunity that Google gives to advertisers worldwide to tell visual stories
to fuel brand awareness is phenomenal. Even after an ad is run, our experts at
Google ads agency, 88gravity, always recommend follow-ups. We measure the
performance of a campaign across device platforms. Based on the data, we make
minor tweaks to further optimize advertisements for maximum conversion results.
As the leading Google Ads agency, we are ready to kick off
this hyper-tailored campaign for your brand or business. Whether you’re
familiar with cross-platform advertising or a newbie, this is an 88gravity
promise – your goals will be accomplished.
Source URL: https://88gravity.com/what-is-google-discovery-ads-and-why-should-we-use/
Navigating
Google Ads campaigns can be a daunting task without proper guidance. Spending
hours on the platform every single day to grow your business isn’t an option.
Make no mistake, it is a highly efficient PPC platforms that can drive the most
efficient conversion in search network advertising. With the help of the right
Google Ads agency, your Google Ads campaign can be optimized to bring in
highest revenue and sales.
Our
team of experts have compiled an indispensable list of Google Ads strategies
and tricks that you can implement for the best return on investment. In the
paid search space, the content of text ads can make or break the success of the
advertisement. Here are 5 essential tips for optimizing your Google Ads
campaigns to the next level.
1.
Automated Bidding
The
Google platform offers a brilliant automation feature that can make the
management of an advertising campaign quite simple. With automated bidding, you
don’t need to figure out the right bids manually. Manual bidding coupled with
the high competition for advertising space can make the entire process very
trifling. With the help of this Google ads strategy of automated bidding, your lives
can become a lot easier and campaigns a lot more profitable.
At
an experienced Google Ads agency like 88gravity, we help you to increase
visibility in search results, clicks, conversions, and lead retention. Automated
bid strategies rely on machine learning technologies so they learn as they go.
They use the information from an existing bid’s performance to inform future
bids for better performance. Also, choosing the right bid strategy lets you
reach your goal faster. Whether your goal is to get a specific return on ad
spend (ROAS), decreasing cost per acquisition (CPA) or something else, the
right bidding strategy is essential. You can have a look into the variety of
Smart Bidding strategies available from Google Ads.
2.
Increase Negative Keyword Lists
A
good Google Ads agency will always recommend increasing the number of negative
keywords in advertisements. At least, our adroit experts at 88gravity do so. It
is estimated that Google processes over 6 million keywords every day. Implementing
a useful Google Ads strategy such as this can make you stand out. A tried and
tested method of cost reduction and steady improvement in results is using
negative keywords. By negative keywords, we mean the actual phrases that people
type in the Google search bar to make your advertisement appear. By continuously
monitoring and adding onto your negative keyword lists, these benefits can be
utilised. You can exclude keywords that aren’t a good match for your product or
service. This Google Ads strategy not only saves a ton of money, but also time.
3.
Create Tightly Themed Keyword Groups
Keywords
help your Google Ad appear in the most efficient way possible. Proper keyword
research from both public and private sources like web analytics should be done
so that the advertisement targets the most appropriate audience. From these, we
recommend creating groups based on the keywords that are currently driving the
most traffic and conversions. As a Google Ads agency, 88gravity experts have
verified this method because it helps to prioritize actions as you move
forward. Along with the groups, the keywords are also sorted according to the
theme, what actual words are typed in Google search bar. Another tip we suggest
is that while writing keywords, a good Google ads strategy is to keep it a
mixture of different types. Some can be phrases, broad terms and exact match
types. This way of thinking targets multiple search groups altogether.
4.
Pause Keywords with Poor Performance
There
can be any number of reasons why your advertisement is performing poorly,
despite using many Google Ads strategies. Your keywords could be irrelevant, or
you might be bidding too low or high. Whatever the reason may be, these keywords
with poor performance should be investigated. At 88gravity, a leading Google Ads agency, we
suggest our clients to let us look into all the reasons for poor performance
before killing a metric. We try to improve the landing page, or reduce broad keywords.
Ultimately if the cost stays high and overall sales are low, you may decide to
kill the keyword by pausing it, instead of deleting it. As an experienced
Google Ads agency, we recommend this path because after deletion, the overall
Quality Score of your advertisement can go low. You can always access the poor
keyword data for paused keywords but you can’t do so for removed ones. Hence, the more data you have, the better informed your decisions
can be. This Google Ads strategy of blanketing the poor performance keywords is
fantastic. It’s now more important than ever to never remove and always pause.
5.
Personalize Your Ad Extensions
While
simply displaying ads are great at showcasing your product and reaching people,
there are other Google Ads strategies that you can use. Our team at 88gravity,
a Google Ads agency
advocates the use of Ad extensions. These extensions are additional information
that can be included in your ads to draw people’s attention on those ads
further. With this Google Ads strategy, your business is bound to get increased
clicks on your ads and make them choose your business over your competitors.
You
can add call extensions that display a telephone number to call your business
directly from your ads without having to visit your landing page. Another
Google Ads strategy here is to add a review extension. These display review and
rating extensions that give your product/business a reputable backing. Lastly,
price extensions can also be added for an enticing discount offer to lure in
customers.
We
hope that these Google Ads strategies for optimizing your Ads campaign comes in
handy. As experts from a Google Ads agency, we guarantee that these tips will
improve the click-through rates of your next Ad campaign. Make sure to follow our
blog for other exciting and useful guides and blogs.
Source
URL: https://88gravity.com/google-ads-strategies-to-optimize-google-ads/