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Mastering the Digital Stage: Empowering artists to Promote their music on Streamimg Platforms.
Here are some tips for artists to effectively promote their music in their local area or region:
Leverage local media and radio stations: Reach out to local music blogs, small newspapers, college radio stations, local podcasts and radio DJs. They are often looking for new music by local artists to feature and help spread the word.
Perform at a variety of local venues: Organize shows at venues of differing sizes and types - small cafes and bars, music halls, outdoor community events. Get to know venue owners and aim to build a local fanbase that follows you across shows.
Explore regional music festivals and conferences: Research if there are any upcoming local music festivals or conventions that align with your genre or fanbase. Apply to perform or see if they offer any activitation opportunities. Great for networking.
Partner with regional brands or organizations: Brainstorm if there any local brands or organizations such as sports teams, community centers, even local politics groups that you share values with. Reach out about partnership opportunities around promoting civic pride through music.
Lean into your regional identity: Find creative ways to incorporate your region, hometown or local community into your music, aesthetics and messaging. Fans rally around feeling a connection to artists from their area.
Offer local exclusives: Provide something unique to local fans only, such as limited run local merch, free hometown shows for email list members or early access to presale tickets for your biggest fans.
Make connections at a grassroots level: Attend local shows and network with fellow artists, fans and players in your regional scene. Word of mouth at this local level can ultimately help boost your signal.