Developing a great app is a challenging task. Yet what is even more
challenging is to optimize it in a way that will make it successful. App
store and google play store optimization include hundreds of different
variables that influence the way your app performs and the number of
times it gets downloaded. To skyrocket your chances at placing the top
of an app store and google store search we’ve created an article
dedicated to the ins-and-outs of app’s optimization.To get more news
about
Ios App Keyword Ranking Service, you can visit aso700.com official website.
What is an ASO
App Store Optimization (ASO) is the term you’ll often hear related
strictly to the app development industry. What it means is a set of
rules and guidelines used for app search engine optimization to optimize
for better visibility and conversion rates. App Store Optimization
varies from platform to platform, meaning what works with apple app
store optimization doesn’t quite go with google app store optimization
and vice versa. So to have an application successfully ranking in each,
you have to pay attention to differences every platform presents.
Defining keywords
First things first, we’ll have to collect our keywords. This is the base
of building our app store optimization, used in our descriptions
titles, and even developer company’s name. So first you and your team
we’ll have to lay out a good number of keywords – up to a 100 characters
(don’t ask us why, we’ll tell you later) – that go with your app the
best. The app store SEO keywords should come from three main areas: the
core values offered by your app, the top terms that come into associated
with your app, and the words people place in search when looking for a
service like yours.
After you’ve brainstormed enough words that we’ll turn into keywords,
let’s sort them by highlighting those that will help increase your
conversion and traffic rates. Luckily, to help you organize your
keywords by efficiency, difficulty and ranking there is a vast number of
tools already created. Check out platforms like AppKeywords.io,
übersuggest, App Tweak, Sensortower, TheTool and others to find the best
fit for your application.
Start with your brand name, and after adding a separating character add a
couple of keywords, divided with a comma, or a single phrase, consisted
of a set of keywords. Choose the words that follow your brand name
wisely, as those keywords have to describe the value your app provides
in the most transparent way possible.
Now, Apple Store recommends using 25 characters, cutting off titles
after 30-40 characters long. Google Play store allows up to 50
characters, although it is advised to stick with the shorter, more
concise version.Now that we’ve come to creating descriptions for our
apps, bring back the keywords we’ve defined in the first section.
Because this is the place we use them the most heavily.
There is ultimate advice when it comes to descriptions for both: Google
Play Store and Apple App Store Optimization, – is that the visitors
we’ll only see the first couple sentences from your description before
pressing “Read More”, so make sure to include there the values of your
app you’d like to highlight first.
When composing your apple app store description, you’ll notice that you
are presented with a special keyword slot you have to fill out. It is
precisely 100 characters (like we’ve mentioned earlier) and it’s in your
best interest to utilize them all. When choosing your apple store
keywords remember these rules: do not use words previously mentioned in
your title, break down phrases into separate words i.e. “take, out”, and
separate keywords with a comma and no spaces in between.
When it to a description itself, keep in mind that even though the Apple
store ASO will not rank it against keywords, but using keywords in the
description will help your mobile application rank within Google search.
Now writing your Google Play description is a whole different story.
Here, you are not presented with the special keyword slot, and have a
single description area, letting you use up to 4,000 characters total.
This description area is what the Google Play app store is using to rank
you against keywords, so make sure to include your target word up to 5
times within the length of your description.
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