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You are a rock-star swimwear designer. Your mind is filled with ideas and your brain is bursting with creativity. You are ready to make a strong fashion statement. In every corner of your life, it hits you, sometimes from the most unexpected sources: the magazines you flip through at the barber shop, the great patterns you just saw at that apparel store, and even the vivid colors on your lunch plate at your favorite restaurant. When you live the textile and fashion life, inspiration is everywhere. Until recently your inspiration... more

Traveling has returned and also customers are finally heading on holiday. What does this mean for the swimwear market?After a dampened selling period in 2020, resulting in enhanced discounting and fewer arrivals, followed by signs of a rebound in 2021, the swimwear group is back in the limelight for SS22From pricing to sustainability as well as industrial product chances, we reveal five data-backed insights to aid merchants to prepare rewarding future varieties.Your brand name is increasing right into the swimsuit market.... more