How Can Mutual Fund Software for Distributors Transform Investments in India with Goal-Based Planning? from REDVision Technologies's blog


In the fast-paced world of mutual fund investments, distributors in India face a common challenge - frequent redemptions. Can you believe 50% of investors liquidate their mutual fund holdings within a year? Yes, It’s that high! But why does this happen?

The Redemption Challenge for MFDs 

Investors often withdraw their funds as and when they need money without a clear goal in mind. This impulsive redemption leads to a disconnect between investors and their investments, resulting in reduced Assets Under Management (AUM) for Mutual Fund Distributors (MFDs). But what if we told you there's a solution that not only solves this issue but also helps MFDs in India thrive?

Goal GPS: A Game-Changing Solution

REDVision Technologies recognized the need for comprehensive goal-based planning and fulfilled it with Goal GPS. Wealth Elite, their cutting-edge mutual fund software for distributors offers goal-based planning through Goal GPS in just three easy steps and bridges the gap between investors and their financial goals.

Setting Goals and Planning Investments

Goal GPS empowers investors to set specific financial goals, whether it's planning for a dream car or securing their child's education. By mapping existing funds with investments and assessing shortfalls, investors can plan new investments.

It provides a clear roadmap for investors to achieve their goals and takes into account various factors such as investment horizon, risk appetite, and expected returns to suggest suitable investment strategies. Investors can regularly track their goals with a comprehensive goal summary that keeps them invested.

With Goal GPS, MFDs can guide their clients towards making informed investment decisions. By aligning investments with specific goals, investors develop a sense of purpose and attachment to their financial aspirations. This emotional connection reduces the likelihood of impulsive redemptions, ensuring a more stable AUM for MFDs.

Building Attachment Through Pictures 

Goal GPS goes a step further by allowing investors to add family photos or goal-specific images to their financial goals. By visually representing their aspirations, investors develop a stronger emotional bond with their goals. This attachment acts as a constant reminder of what they are working towards, reducing the temptation to withdraw funds impulsively.

The Benefits of Goal GPS for Mutual Fund Distributors in India

The introduction of Goal GPS brings numerous benefits for MFDs in India:

  1. Firstly, it enhances client engagement by providing a personalized and interactive goal-based planning experience. This, in turn, strengthens the relationship between MFDs and their clients, fostering trust and loyalty.

  2. Secondly, Goal GPS helps MFDs with a clear understanding of their client's goals. MFDs can recommend suitable investment products and strategies, ensuring optimal portfolio allocation. This adds value to the services provided.

  3. Lastly, Goal GPS contributes to the growth of AUM for MFDs. By reducing redemptions and increasing client satisfaction, MFDs can attract new investors and retain existing ones. The software's user-friendly interface and comprehensive goal-based planning capabilities make it an essential tool for MFDs looking to thrive in the competitive mutual fund industry.


Wealth Elite's Goal GPS is a privilege for mutual fund distributors in India. Addressing the problem of frequent redemptions through goal-based planning, Goal GPS helps MFDs build stronger relationships with their clients, reduce redemptions, and grow their AUM.

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