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Tag search results for: "targeted marketing"
James Cube
Tech marketing, or MarTech, is a combination of technology and marketing that has been disrupting traditional marketing techniques up to the present. MarTech solutions ranging from Google AdWords to MailChimp have streamlined marketing operations, resulting in increased campaign efficacy and efficiency. The development of its own data, combined with the usage of information from other sources, leads to the integration of MarTech with Enterprise Resource Planning [ERP] Systems as a strategic move for organizations looking to enhance... more