Even the exact EA Sports FC branding isn't unsurprising from hgdgsvhgvuj's blog

The upcoming FIFA-free soccer game by EA will have "more than 300 individual licensed partners, providing players with access to Madden 23 Coins more than 19,000 players across 700 teams, across 100 stadiums and 30 leagues around the world." The partners include top international leagues such as the Premier League, LaLiga, Bundesliga, UEFA, CONMEBOL, and more.

Alongside the name in the front cover the newly branded game will also not have any official references on FIFA's World Cup, the quadrennial international event run by FIFA. EA joined forces with FIFA to produce World Cup-branded FIFA World Cup titles every 4 years from 1998 to 2014 and also introduced a new World Cup mode to its popular Ultimate Team digital card game for FIFA 14. This integration grew to an even larger World Cup update in FIFA 18.

According to reports, FIFA 23--which is expected to be released later this year and will be EA's last game under the FIFA license--will expand it's World Cup mode and include the Women's World Cup for the first time in franchise history. "Our final FIFA product will also contain more game modes as well as teams, features leagues, teams, players and competitions than any previous version," EA said in an announcement.

The split between EA and FIFA isn't a huge surprise. The giant gaming publisher publicly announced it was "reviewing our agreements for naming rights with FIFA" last October amid reports of conflict over pricing and exclusivity. A February report suggests that Wilson claimed to EA personnel that the FIFA license had "precluded our possibility expand into areas that players want" in terms of the game.

Even the exact EA Sports FC branding isn't unsurprising; the phrase showed up in trademark filing in 2012, and VentureBeat journalist Jeff Grubb confirmed the name in a conversation along with Giant Bomb.Last year, The New York Times revealed that FIFA was requesting EA to double the $150 million the publisher was already paying annually for the rights to Buy Madden 23 Coins its brand name. Meanwhile, EA was reportedly beginning to question the worth the FIFA name added to its renowned game franchise.