CREATIVE DESIGN OF AN EVENT from Martin Wilson's blog

Introduction

The organization of public events is usually connected with the realization of concrete social objectives. In this way, the plan of events should contribute to their implementation. This elite essay discusses the plan of the public events connected with the organization of multicultural dialogue.

Event Concept

Event Aims and Objectives

To form the reliable design of the event, it is important to clearly define its key aims and objectives. In this context, the planned event aims to contribute to the celebration of the multicultural character of the city population. Its key aim is to demonstrate the multicultural character of the city and the role of this phenomenon in its future. The population should see that the multiculturalism is not a threat, but an opportunity for development and growth of the society. In this way, all the events should be organized to demonstrate the benefits of the integration of different cultures.

Stakeholder Engagement

The proper experience design formation is not possible without the engagement of all the stakeholders that can be interested in the process. In this sphere, the organization should attract the following key stakeholders: local authorities, representatives of minorities cultures in the city, and the community in general. Here, the local authorities should provide financial and administrative support to the event. Local artists should contribute to a proper demonstration of cultural values of minorities. And the community, in general, should contribute to the spread of info about the event and its role for the population.

Authenticity and the Experience Economy

The experience of proper events organization can be quite important for the growth and development of the society. In this way, the experience of the discussed event should be delivered through the demonstration of the authentic cultural traditions and values of cultural minorities. Such an approach to the discussion of the cultural diversity of the city population should contribute to the development of new quality of relations inside local communities, and a higher level of communications between cultures.

Symbolic Interactionism

The main activities during the discussed events should be organized in the way to form conditions for specific social construction that would contribute to effective communications between cultures. In this way, the event spaces should be developed in the way to guarantee the minimization of risks of conflicts between cultures and provide optimal outcomes for all participants.

Performance Metaphor

The main performance metaphor that should be delivered to the population should relate to the demonstration of the negative role of cultural conflicts. The participants should be able to see that the more reliable method of communications of cultures should be based on effective interaction and support.

Event Organization

Catering

Due to the cultural character of the event itself, the catering process should also be organized based on the identification and demonstration of the cultural values and specifics of different cultural minority groups in the city. In this case, the catering processes will be organized based on the national dishes of different cultures that are presented in the city. The special catering solutions will be offered for each day during the events. Depending on the specifics of events organization, the catering solutions will vary from the official dinner to the snacks and small dinner. Nevertheless, in all cases, the organization will orient only on the national dishes.

Content

The content of the event defined the key message that it aims to deliver, and is supposed to determine the general vector of event realization. During the presented set of events, the content of the programme will be defined by the following objectives: diversity promotion, cultural dialogue, increase of public awareness on the issue of cultural diversity in the city, and the development of the conditions for new relationship format between different cultural groups inside local community. All these objectives that form the content of the event are supposed to contribute to the realization of the new concept of multicultural dialogue in the relationship among the local population.

Entertainment

The entertainment plays a specific role in the realization of any type of event, through the development of the concrete atmosphere and environment during the planned activities. For the organization of proper entertainment atmosphere during the discussed events, the management had decided to attract singers and artists who form the image of the minority’s cultures in the city. They are supposed to introduce their creative products to the general audition, contributing to the development of the specific image of the event in general, and improved experience of culture sharing.

Programme

The programme is fairly considered to be the key element of the event organization process. For the selected event, the programme will be based on the analysis of the experience of similar events organized in the past. In this case, the programme of multicultural events will include several days of activities. During the first day, the diversity conference will take place to discuss the issues of cultural dialogue. During the second day, the culture fest will take place to celebrate the cultural values of the minority population. At day three, the multicultural parade will take place. During the final day, the sports activities will be organized on the territory of the city stadium to demonstrate the specific games of cultural minorities to the population.

Environment

The environment of the event will depend on the defined programme of activities selected for realization. In this way, the first day of the event that will include the diversity conference will take place in the Cardiff City Hall. The territory of the location should be enough to provide sufficient space for all potential participants. The multicultural parade should take place on the main street of the city to make it possible to provide space for all planned activities and events. Finally, the sports activities for multicultural dialogue should take place on the territory of the city stadium, which corresponds to key objectives of the events.

Production

The event production process is quite a complex task and always depends on the earlier defined program of activities during the event. For the discussed event programme, three key elements of production should be integrated. The first element will be connected with the organization of the diversity conference in the Cardiff City Hall to unite the participants around the ideas of cultural diversity and the importance of communications. The second element will contribute to the realization of the parade events, where the management will have to form conditions for the proper organization of the parade on the territory of the city. The final element of the production process will include the realization of sports activities on the territory of the city stadium.

Theme

The event is always organized to discuss concrete themes that are supposed to form the basis of planned activities. In this case, the main themes that will be discussed during the planned events should include the following: life in the conditions of the multicultural society, similarities and differences in relations between the people of different cultures and the search of things that could unite people of different cultures and remove the existing barriers. Altogether, the results of the performed analysis are supposed to contribute to the realization of the new format of cultural communications inside the local community.

Conclusion

The discussion of the planned events demonstrated key objectives and planned activities for realization. In this way, the events should contribute to more effective intercultural dialogue and formation of new opportunities for the cooperation of cultures in the city.